As you have surely noticed, the claim "What are you playing at?" is part of our new visual identity. Why is this so and what is it supposed to express?
The visual form is made up of more than one thought game. A unique set of surrealist illustrations is created, which connects the artistic sphere and at the same time raises questions of social responsibility. With unobtrusive hints, it opens a dialogue between seriousness and fun.
Provocative headlines alternate with naive ones, and together the idea is underlined by a clear challenge hidden behind the hashtag #hrajusebe (in english #playyourself) Playing yourself is a win for absolute uniqueness and an open mind leading to other socially responsible actions!
Do you dare to play yourself with us?